Creative industry just like a diamond, it is valuable, shinning & long-lasting; also, both of them need to be polished to unhide their actual value.
My design has a bold form which made it looks very solid. The logotype was totally composed by geometry form to make it looks classic.
Although my concept is come from diamond, I didn't make it symmetric like a real diamond. Instead I "cut" it irregularly, to make it more interesting & avant-garde, and to reflect the randomness & unpredictable nature of creative industry. If we render it into a sculpture, through the surface texture and the reflection of light, it will bring audience a visual impact out of the 3D environment.

client: Createhk